What really matters in 2021.

How 2021 Changed the Way People Judge Your Business Online

2021 has brought sweeping changes to how people find and evaluate your business online. But what are these changes, and how do they affect you?

A Shift from Fluff to Authenticity

In the past, it was common for businesses to stretch the truth on their websites. Sites were stuffed with content about how brilliant the business was, how much their clients adored them, and why their products were superior. Alongside this, they were often packed with keywords and lengthy, user-unfriendly descriptions to impress Google and boost search rankings — often at the expense of user experience.

This approach no longer works.

The Evolving Online World

2021 brought rapid evolution as the world dramatically changed in the preceding 12 months. With billions staying home for extended periods, the way we work, shop, and interact online transformed. Consumers are now more savvy and diverse, knowing what they want and expecting genuine content. They seek to connect with your business, buy into your story, and believe in the value you offer.

Engaging Your Audience

The key is involving your audience — your online clients and anyone interacting with your website’s content. The days of overstuffed, self-promoting content are long gone. Instead, your website should serve as a platform to tell your authentic story to the local community. In 2021, “supporting local” became a powerful theme, with people seeking to help local businesses succeed while getting great products or services in return.

This is your chance to gain loyal, local fans, clients, and promoters through a compelling website, an authentic message, and a genuine product or service backed by outstanding customer service.

So, What Should You Do Differently?

Don’t stick to the same old formula. Consider a fresh approach — a real story about your business. Tell your local audience why they should believe in you and what you’re offering. Here are some key things to keep in mind:

• Tell Your Story and Make It Real
  Share who you are and what you do genuinely.
• Communicate Clearly
  Ensure your content conveys the real message about your products or services.
• Speak in the Right Tone
  Use language and tone that resonates with your clients.
• Be Helpful and Informative
  Share your knowledge to build immediate trust with your audience.
• Show You Care About the Community
  Let people know that you support and care about your local area.

Make the Most of the Opportunity

Remember, your website will be seen by more people now than ever before — online engagement has increased by 50% in 2021 compared to pre-pandemic times. Make the most of this opportunity to grow your business by attracting, engaging, and converting your expanded audience.