Redefining Insurance Transparency with a Modern Digital Presence
Donaldson Brown
Donaldson Brown is New Zealand’s most transparent insurance risk adviser, committed to eliminating conflicts of interest through a commission-free, fee-for-service model.
Their approach challenges the traditional insurance industry by offering proactive, independent, and client-focused risk advisory services. With a strong reputation for integrity and expertise, Donaldson Brown serves individuals, SMEs, corporates, and multinational businesses across New Zealand.
Aligning Digital Presence with Industry Leadership
Donaldson Brown needed a website that reflected their disruptive approach to the insurance industry. Their existing site lacked the structure, clarity, and user engagement needed to effectively communicate their unique value proposition.
Key challenges included an outdated design, difficult navigation, limited lead-generation functionality, and a lack of integration with their advisory tools.
The website needed to position Donaldson Brown as a modern, trustworthy, and highly capable risk advisory firm.
A Sophisticated and User-Centric Website
We redesigned the Donaldson Brown website in Webflow, creating a dynamic, high-performing platform that aligns with their brand identity and business goals.
The new site features a sleek and professional design that enhances user experience while maintaining a strong New Zealand identity. Navigation was streamlined to ensure easy access to information about their products, services, and claims process.
A key focus was placed on lead generation, incorporating a "Request a Call Back" CTA across all pages.
The team directory was refined to include a filtering system by location, improving accessibility.
The site also integrates Google Tag Manager for advanced analytics, a Pipedrive online chat for real-time engagement, and FormsByAir claim forms to streamline client interactions.
Get Started Today
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