A modern, sophisticated and user-friendly website
French Fields
French Fields is a boutique luxury accommodation located in Fairhall, Blenheim, offering guests a taste of French charm amidst the scenic vineyards, lavender fields, and mountains of Marlborough, New Zealand. With two private suites that feature stunning views, modern amenities, and a range of relaxing experiences, French Fields is an exclusive destination for travellers seeking a tranquil and picturesque escape.
Creating an Elegant and Inviting Online Presence to Drive Direct Bookings
French Fields needed a website that would capture the elegance and unique experience of staying at their luxury suites while also being functional and easy to navigate. The goal was to attract and appeal to target audiences—empty nesters, honeymooners, and bucketlisters—who value exclusive, child-free accommodation. The site needed to facilitate direct bookings, showcase the property's features and amenities, and highlight the beauty of the Marlborough region. Additionally, the site had to reflect a luxurious yet approachable French aesthetic, all while being SEO-optimised to increase visibility and attract potential guests.
Designing a Luxury Boutique Accommodation Website that Reflects French Elegance and Promotes Direct Bookings
Trigger Digital designed and built a sophisticated and user-friendly website for French Fields, aligning the design with the brand's French-inspired elegance and exclusivity. The site’s aesthetic features a blend of whites, greys and blacks along with lavender hues to evoke a feeling of luxury, combined with modern functionality for an intuitive user experience.
The homepage provides a captivating introduction to French Fields, with compelling imagery and concise content that highlight the suites, amenities, and scenic surroundings. Key sections include detailed information on the luxury suites (Lavender and Rosemary), each with booking options, photos, and features to help guests make informed decisions. A section on the Marlborough region encourages visitors to explore local attractions, while a streamlined booking engine makes it easy to reserve a stay directly from the website.
An SEO strategy was implemented to improve search rankings and drive organic traffic to the site, ensuring that potential guests searching for boutique accommodation in Marlborough could easily find French Fields.
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