A new website that balances cultural storytelling with professional real estate services
Native Agents
Native Agents is a mother-daughter real estate duo based in Auckland, operating under the Arizto Real Estate group. Te Rere and Rawinia combine their Māori heritage and values with over 30 years of combined experience in real estate to provide expert services across Central and West Auckland. The duo’s emphasis on manaakitanga (hospitality), aroha (compassion), and mana (prestige) sets them apart as Wāhine Māori agents dedicated to getting the best outcomes for their clients.
Establishing a Unique Online Presence to Grow Organic Traffic and Showcase Brand Values
Native Agents required a new website to highlight their point of difference as indigenous, female real estate agents with a deep connection to their community. The site needed to reflect their Māori values and cultural background while presenting their expertise and professional approach to real estate. Additionally, the website aimed to boost their online visibility through SEO, encouraging potential clients to engage with their services and schedule free appraisals.
Designing a Distinctive Website with a Focus on Cultural Identity and SEO Optimisation
Trigger Digital designed and built a new website for Native Agents that balances cultural storytelling with professional real estate services. The design incorporates earthy tones and visuals that reflect both Māori culture and the West Auckland landscape. Each page effectively communicates who Te Rere and Rawinia are, their experience, and their approach to real estate—highlighting their commitment to manaakitanga, aroha, and mana.
The site includes clear calls to action, such as "Book a Free Appraisal," guiding visitors to take steps toward selling their property. A content-rich approach to SEO was implemented, including targeted keyword research, optimised meta titles and descriptions, and integration with key real estate platforms. This strategy aimed to increase organic traffic and enhance the online presence of Native Agents, helping them to reach homeowners looking to sell in their region.
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Ready to boost your online presence? Whether you need a new website, expert SEO, or ongoing support, Trigger Digital is here to help your business grow. Let's bring your ideas and vision to life.
