A Complete Refresh of the New Zealand Writers Guild's Website
New Zealand Writers Guild
The New Zealand Writers Guild (NZWG) is a community representing the professional interests of writers across film, television, theatre, radio, comics, and new media in Aotearoa.
With over 40 years of experience, NZWG supports its members with advocacy, professional resources, and guidance to help screenwriters develop their careers.
Through initiatives like seed grants, script assessments, contract advice, and a best practice guide, NZWG empowers its members to tell their stories and thrive in the screen industry.
Create an accessible, informative, and easy-to-use website.
The New Zealand Writers Guild (NZWG) required a website refresh that effectively served two main user groups: writers seeking to join and utilise member services, and non-writers wanting to work with or support writers.
The primary goal was to create an accessible, informative, and easy-to-use platform that established NZWG as a sector leader and a comprehensive information source for screenwriters in Aotearoa. Additionally, the website needed to balance education for both audiences, integrate a paywall for member content, and include a wide array of resources without compromising user experience.
To address these needs, a clean and modern design was implemented.
A focus on user-friendly navigation led to a well-structured sitemap, including prominent CTAs for joining NZWG and accessing key resources like contract advice and industry news. Functional elements like member-only content access, and a searchable "Find a Writer" tool ensured both writers and non-writers could easily find what they needed.
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