Showcasing Kiwi Heritage and Flavour: Waipiata Pies’ New Online Experience
Waipiata Pies
Waipiata Pies is a Kiwi-owned and operated pie company based in the historic town of Waipiata, Central Otago. Known for its generous, half-kilo pies, Waipiata Pie Co offers a mouth-watering selection of handmade, authentic Kiwi pies crafted with premium ingredients. With flavours ranging from classic Beef & Blue Cheese to unique creations like Eggplant Bolognese and Wild Venison, Waipiata Pies delivers an unforgettable taste experience wrapped in pastry.
Creating an Inviting Website to Showcase a Diverse Range of Artisan Pies
Waipiata Pies needed a new website to showcase their extensive menu of gourmet pies and provide an easy way for customers to explore and purchase online.
The website had to reflect the artisanal quality and Kiwi heritage of Waipiata Pies, while highlighting their unique flavours and hearty portions. An intuitive browsing experience was essential to encourage visitors to discover the full range of pies and make online orders.
Designing a Rustic, User-Friendly Website on Webflow to Highlight Waipiata’s Unique Offerings
Trigger Digital designed and developed a visually appealing, easy-to-navigate website for Waipiata Pies on the Webflow platform. The design captures the rustic charm of the brand, using imagery of the pies and Central Otago landscapes to evoke a sense of authentic Kiwi heritage. The “Our Pie Collection” section features an organised menu with each pie’s description and price, allowing customers to explore the flavours and specialities offered by Waipiata Pies.
To enhance user experience, a “Shop” feature was integrated to streamline the online ordering process, making it simple for customers to select their favourite pies. The site’s structure also includes prominent sections like “Our Story” and “Reviews” to share the brand’s journey and showcase customer satisfaction. Calls to action like “Check Availability” and “Buy Your Pies Online” encourage visitors to engage with the site and make purchases.
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