Can you make my logo bigger?

Should Your Logo Be Bigger on Your Website?

This is one of those questions that designers hate with a vengeance. The real and honest answer is probably "no."

"No" isn't coming from blunt stubbornness or designer ego; it's rooted in a deep understanding of what online audiences seek in any web interaction. A logo that's too big is like shouting at your visitors.

A website is made up of many component parts that work together to give an overall picture of what you’re about, what your business is selling, and why visitors should book or buy what you’re offering.

Focus on Visitor Intent

Visitors to your website aren’t actually there to look at your logo—they're there to buy a service or product or to find out more about you. While your logo and brand are undoubtedly important, and it must reflect your business personality, making your logo bigger doesn’t necessarily achieve this.

The Bigger Picture

Remember, your logo appears on your business cards, promotions, and website. It's part of an overall message you want to convey to your customers, but it doesn’t need to be the only message.

So, think about the bigger picture and the experience you want your website visitors to have. Do you want a big logo shouting your name, or do you prefer it to be part of a complete communication about your brand, expertise, and value?

Trust the Professionals

Sometimes, it's best to listen to the professionals and let them be part of your website process. If you’ve chosen a reliable team to work with, they'll have experience crafting many websites and will know what works best.

Keep it Proportional

Keep your logo in proportion to the rest of your message, and everything should fall perfectly into place.

Real-Life Examples

Take a look at how these companies effectively use logo sizing:

• Google
• Whittaker's Chocolate
• Sony