The top 4 things to consider when building a new website

4 Key Considerations When Building a New Website

When building a new website, there are several important factors to consider. Here are four of the most crucial elements:

1. Purpose

One of the most important things to define is the purpose of the website. Ask yourself:

• What is the goal of the site?
• Is it to provide information about a business or organisation?
• Is it to sell products or services?
• Is it to serve as a platform for sharing content or engaging with users?

Understanding the purpose will guide the design and development process, ensuring the website is built to achieve its intended goals.

2. Audience

Another key consideration is your audience. Think about:

• Who is the website intended for?
• What are their interests, needs, and preferences?

Understanding your audience will help shape the design and content, making sure it appeals to those who will be visiting. Remember, your business is the result of passion, vision, and effort. Telling your story connects you with your audience, giving them the chance to buy into your journey. People love to support businesses that are authentic, offer excellent services, and constantly strive to improve. Share the story of who you are, what you do, what drives you, and why your audience should support your business.

Tip: Tell your story!

3. Images

High-quality images are essential for several reasons:

1. Improved Aesthetics: Quality images enhance the visual appeal of your website, creating a positive impression that attracts and retains visitors. Whether it’s photos of your team, products, or completed work, they help represent your brand effectively.
2. Conveying Information: Quality images showcase products in the best possible light, providing detailed and accurate information to potential customers. This builds trust and credibility, increasing the likelihood of purchases.
3. Optimised Performance: Large, low-quality images can slow down your site, leading to a poor user experience. Use properly optimised, high-res images in JPEG or PNG format to ensure they load quickly and look fantastic on all devices.

Investing in a great photo shoot is absolutely worth the money. With 30 quality images, you can use them across your website, Google My Business, social media platforms, and other marketing collateral — both online and offline. Overall, quality images improve appearance, provide valuable information, and enhance performance, contributing to a more successful website.

Tip: For full-width images that look great on any device, aim for 2400 x 1600px.

4. Content

Great content plays a pivotal role in the success of a website:

1. Attracting & Retaining Visitors: Good content provides information that is interesting, useful, and relevant to your audience's needs and interests. It builds trust and credibility, encouraging users to spend more time on your site and engage with your content.
2. SEO Improvements: Quality content boosts your website's search engine optimisation (SEO). Search engines favour websites with relevant and high-quality content, helping them rank higher in search results and attracting more organic traffic.
3. Tip: Google favours pages with 500-600 words, so ensure your content is detailed and up-to-date, reflecting your current offerings.
4. Establishing Authority: Good content positions your website as a thought leader or authority in your industry or niche. Providing valuable insights and information builds trust and credibility with your audience.

Make sure your content includes all the key phrases to improve your rankings and isn't too short or lacking depth. Quality, informative content ensures that Google recognises your pages and helps establish your authority.

Key Point

If you're investing in a new website, it's vital to take the time to ensure it will perfectly represent your business, products, or services.

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If you'd like to talk about improving your content, images, or getting general advice, feel free to get in touch today.