Why you need great images on your website.

The Importance of Images on Your Website

Every website is made up of several essential elements, and when put together well, they create a seamless user experience that strengthens your brand, builds credibility, and ultimately increases interest, clients, and revenue. Among the top five essentials for any website are its images. These could be photos of your services, products, vans, offices, staff, or completed work.

First Impressions Matter

We’ve all been to a website and thought “ouch” upon loading the first page, only to be met with a grainy, out-of-focus image. This initial experience sets the tone for your entire interaction with that business, and more often than not, it can put you off wanting to buy or engage further. It really is that cut-and-dry.

Images can make or break your website.

The Power of Strong Visuals

In a world with literally trillions of digital images on the web (approximately 1.8 billion are uploaded every day), it’s vital that your site’s images are crisp, relevant, and work in harmony with your written content. This enhances user engagement and increases consumer involvement with your business.

Equally important is image optimisation. A slow-loading image, one that appears in segments, is second only to a grainy one in its ability to harm the user experience. Like a slow-motion car crash, this destroys the site’s appeal and can turn a potential client into a lost opportunity.

How to Get It Right

Make sure you have high-resolution images in JPEG or PNG format, and optimise them to ensure they still look great across all devices without affecting site speed (and your Google ranking).

For full-width images that look good on any device, large or small, aim for a size of 2400 x 1600px.

After uploading your images, take the time to review them carefully. Make sure they enhance the content of the page and effectively communicate your message. Remember, images help sell your services or products — don’t let them let you down.

Final Check

Review, amend, and tweak as needed to ensure everything is perfect. Quality images make a difference, and they deserve attention to help you shine online.