Do Websites Actually Grow Old?

Is It Time to Update Your Website?

The shortest answer is: yes.

Sadly, it's a fact that one of the fastest evolving industries in the world is digital. What this means is that things are changing, improving, and superseding existing platforms at such a rapid rate that what worked three years ago may no longer be effective. Systems have upgraded so many times, with numerous improvements to features, that your existing website may become a digital fossil almost in the blink of an eye.

Extending Your Website's Lifespan

However, as a website owner, there are ways to extend its life and keep it in good shape. This way, when the time comes to migrate to the latest platform, it will be as painless as possible, with minimal impact on the overall ranking of your website and content.

Keep Your Website Updated

You've probably heard it many times: keep updating your content. Make sure all the bells and whistles are working their best on your current platform.

In addition, ensure your search engine optimisation (SEO) is kept up to date. Regular SEO maintenance can correct issues that continually crop up and impact your website’s performance. By sorting these issues and keeping your site current, your website will perform better in searches, last longer before reaching the end of its usable life, and provide a valuable platform to migrate to your new website when needed. This ensures that any temporary loss of ranking from switching to a new site is quickly regained.

Prepare for the Future

Accept that you do need to continually work on your current site, and understand that a full replacement will likely be necessary within five years. It’s simply the nature of how the internet is evolving.

Just like trying to use a flip phone from 1995, it isn’t going to work.