What is UX and is it really needed?

The Importance of UX (User Experience) for Your Website

User Experience (UX) is all about how your website visitors interact with its layout and content. This is a crucial step in building or refreshing any website, and it needs to be done right.

A well-crafted UX, designed specifically around your products and customer type, greatly improves the chances of visitors engaging positively with your offerings, enjoying your website’s flow, and ultimately becoming clients.

What Does UX Consider?

UX design encompasses several key aspects:

1. Understanding Your Business Objectives
   Clarify what you want your website to achieve.
2. Getting to Know Your Users
   Identify your target audience and their needs.
3. Understanding User Objectives
   Determine what your users are looking to accomplish on your site.
4. Reviewing Website Analytics
   Analyse data to see how users currently interact with your site.
5. Conducting a Hands-On Evaluation
   Assess your website from a user’s perspective.
6. Compiling Findings & Making Recommendations
   Collect insights and suggest improvements.
7. Key Actionable Takeaways
   Create a plan of action to address the issues discovered.

When Would You Need a UX Audit?

A UX Audit is particularly useful if you have an existing website that’s struggling to bring in new business.

While a UX Audit won't immediately fix all your problems, it will clearly outline where your website may be falling short and where potential clients are encountering issues.

Questions a UX Audit Can Answer

A well-conducted UX Audit provides answers to the following:

• What’s working on your website?
• What isn’t?
• Where are you successfully engaging website visitors?
• Where are you falling short?
• Are there gaps in your website’s content or flow?

The Value of a Good UX Audit

A thorough UX audit delivers valuable insights into your website's performance and comes with an action plan to address any identified issues.

The ultimate goal is to increase conversions, enhance user satisfaction, and keep visitors on your site longer, engaging with your business offerings.

Remember: A great User Experience means more clients!