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Webflow Website
Text Link
Webflow Website
Text Link
Webflow Website

A new website to effectively display their extensive range of rental equipment

Staples Rentals

Introduction

Staples Rentals is a premier equipment rental provider for camera and video gear, offering a comprehensive range of high-quality equipment, including cameras, lenses, drones, gimbals, lighting, and more. Catering to professionals and creatives in the film and photography industries.

Staples Rentals is committed to providing access to top-tier audio-visual technology, enabling clients to capture their vision with gear trusted by industry experts.

Info
Client
Staples Rentals
Date
Dec 19, 2023
Categories
Webflow Website
SEO
The Challenge

Building an Intuitive and Powerful Website to Showcase a Vast Range of Rental Equipment

Staples Rentals required a new website that would effectively display their extensive range of rental equipment and provide a seamless, user-friendly experience.

The goal was to create an organised, searchable platform that allowed users to easily find, filter, and compare products.

In addition, Staples Rentals wanted the website to be optimised for search engines (SEO) to increase visibility and attract more traffic from both local and international markets.

The Solution

Designing a Feature-Rich Website with Advanced Product Filtering and SEO Optimisation

Trigger Digital created a dynamic and responsive website for Staples Rentals, featuring a robust products page with complex filtering, sorting, and search capabilities. The products page enables users to quickly navigate through a vast inventory, with features such as category filters, brand selection, and a price range slider. This custom setup allows clients to effortlessly search and filter equipment options, streamlining the rental process and enhancing the user experience.

In addition to the advanced product page, the website was optimised for SEO, targeting relevant keywords in the rental and audio-visual sectors. Meta titles, descriptions, and keyword-driven content were strategically crafted to improve Staples Rentals' search ranking, driving organic traffic and increasing site visibility. Key calls to action, such as “View Our Range,” encourage users to explore the inventory, while the intuitive design helps visitors find and book the gear they need with ease.

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