The low-down on Google Ads.

Maximising the Impact of Your Google Ads

Managed well, Google Ads can deliver great results. However, poorly managed ads can quickly drain your budget with little to no return. Here are the key areas you need to get right:

1. Thorough Research

Conduct thorough research into key search terms and target audiences for the product or service you’re promoting. This includes understanding your competitors, their keywords, and who else you’re competing with for the same audience.

If you’re marketing in a field where competition is fierce, you might not have the budget to outbid others for ad visibility. In this case, revisit your research to explore niche markets where you can achieve better returns.

2. Get Your Daily Budget Right

Setting the correct daily budget is critical. Too low, and your ads will appear infrequently, if at all. Google prioritises ads with better budgets and higher bids, so if your budget isn’t competitive, your ads simply won’t show.

Remember, Google Ads is a bidding war against competitors targeting the same audience and promoting similar products or services. Those with bigger budgets and willingness to spend more per click (PPC – Pay Per Click) will typically win.

3. Finding the Right Strategy

It all comes back to research. A skilled team will look for longer-tail search terms and niche markets that fall outside the main bidding frenzy, helping you achieve better returns — often with a smaller budget.

Final Point: Measure, Review, Tweak, and Repeat

With any marketing strategy, it’s essential to measure results, review performance, tweak your approach, and repeat. Whether you have a professional handling your Google Ads or you're managing it yourself, staying ahead of the game and making data-driven adjustments are key to ensuring your spend translates into an increase in clients and business.

If you feel like your website or marketing isn’t yielding the results you expected, we’re happy to chat. Reach out to us if you need support.